DentalCatalyst – Dental Internet Marketing

Dentists have a hot new ad option from Google and it only costs $25 a month! Google TAGS make your local Google Places listing on Google Local Maps stand out from your competition and can be used to highlight a particular aspect of your practice such as videos, coupons or your website.

I was reading Chris Bowman’s Dental Insider’s Alliance blog over the weekend. Wow, he has some great practice-building tips! This one does not have anything to do with Internet Marketing which is typically all I blog about, but it’s such a simple, effective FREE tip I wanted to share.

If you are interested in attracting more new patients from the Internet, the short video below from Google is invaluable! It’s only about a minute long, so if you haven’t seen it yet, you’d be doing your practice a favor to watch it. Then see cosmetic Dentist example below.

HOWEVER Google Places is full of bugs, hijacking, fraud and other security problems, so if you haven’t yet you REALLY need to claim your listing which provides partial protection – but it does not by any means provide full protection so you really need to monitor your listing at least weekly.

Local Search heats up again. InsiderPages, just launched Doctor Finder which offers a local search engine and reviews of doctors and dentists. Patients can search by medical or dental specialty, distance, insurance, gender and more.

Dentists don’t really understand that there are many different factors that fall into place when determining where a dental website ranks in the Google search engine results. When you are wondering why your site doesn’t rank well, it is not always just the obvious reasons that are holding it back.