Review spam is rampant, especially in certain industries like locksmiths, movers, plumbers, carpet cleaners and some others. But I don’t normally see a lot of it in the Dental industry. One of the reasons I picked Dentistry as my Google Places niche (besides the fact I have a strong background in Dental) is the fact that I feel Dentists for the most part are genuine, honest business people.

Fake Reviews So it’s disturbing to me to find Dental practices that APPEAR to me to be higher end, very nice offices who are paying for fake reviews to game Google. Some Dentists may not realize it, but not only are fake reviews a violation that could cause you to LOSE your Place page but fake reviews ARE AGAINST THE LAW and can get you in trouble with the FTC!

I’m going to “OUT” some Dentists that are buying fake reviews today. (See links and screen shots below) And if you are a Dentist, I’ll show you how easy it is to figure out if reviews are fake. Hopefully you don’t have any dishonest unethical Dentists in your market, but if you do – I’ll tell you how to report them to Google.

I don’t necessarily enjoy ‘ratting’ Dentists out. But fake reviews hurt everyone on several levels. It makes it hard for honest Dentists to compete fairly. It forces Google to tighten the review spam algo which OFTEN results in even REAL patient reviews being mistakenly deleted as spam. But not only that, the more fake reviews that are out there, the more consumers do not trust reviews at all, which hurts everyone.

CLICK TO GO TO MY MAIN GOOGLE PLACES BLOG – The full post is there and I name names and share tons of info that could help you get more patient reviews ETHICALLY.